Dis-Chem has launched an extensive parenting programme within the Dis-Chem app called Baby & Me, which will arm users with wide-ranging information and knowledge relating to pregnancy and babies. This innovative programme is designed to support expectant and new parents in effortlessly navigating the challenges of pregnancy and early childcare. It offers a comprehensive range of features to optimise the health and wellness of expectant mothers starting from eight weeks of pregnancy and continuing through the first year of their baby’s life.
Saul Saltzman, Dis-Chem’s Managing Director, emphasises the important role this programme will play, stating, “Parenting is a joyful yet challenging journey but it does not come with a manual. Every pregnancy and birth is unique, and expectant and new parents have loads of questions and are always looking for advice. This parenting programme houses the A to Z of pregnancy and babies in one place. It offers expert advice, personalised information, and support tailored to each parent’s unique journey, helping them navigate parenthood confidently from pregnancy and beyond.”
He says this new extension to the app is a comprehensive programme providing in-depth, accessible, and convenient mom and baby advice and guidance. “The insights we gained from the questions asked by expectant and new parents in our pharmacies and clinics clearly showed that there is always a need for expert advice and guidance, and we have responded to that need with the development of this innovative programme.”
It offers a variety of functions specifically designed to meet the diverse needs of both mothers and babies. These include weekly pregnancy updates, personalised tracking tools for mom and baby, breastfeeding tips, guidance on baby sleep patterns, nutrition advice for babies, and baby development advice and monitoring. From addressing typical concerns to providing vital health assessments, the programme aims to equip parents with the knowledge and tools necessary to make well-informed decisions regarding their health and that of their babies.
In addition to its practical features, the programme will be integrated with Dis-Chem’s existing pharmacy and clinic services and through multiple data sources will be able to alert parents to any personal pressing health matters, thus allowing them to manage them effectively before they become more serious. Moreover, it is equipped with advanced features to identify mothers and babies that could be high-risk cases. This empowers mothers to receive tailored education and recommendations aligned with their specific health profiles, enabling them to make on the spot, well-informed decisions regarding their health.
Key features of the parenting programme include:
- Personalised insights: The programme offers personalised data insights, designed to meet the unique needs of each mother and baby.
- Week-by-week updates: Expectant mothers can access week-by-week updates and guidance tailored to each stage of pregnancy and early childhood development.
- Appointment reminders: It provides timely reminders for prenatal appointments, vaccinations, and essential medical visits, ensuring parents stay informed and proactive in their caregiving responsibilities and never miss any appointments.
- Health assessments: Recognising the importance of mental health during pregnancy and postpartum, the programme offers essential tools like depression screening prompts and mental health assessments to assist users in monitoring and managing their emotional well-being effectively.
- Monthly webinars with experts: Expectant mothers and new parents will have access to monthly expert-led webinars covering various topics related to pregnancy, and early parenthood, offering valuable insights and advice.
- Tracking tools: The parenting programme has tracking tools to help monitor both the moms’ pregnancy well-being and the baby’s health and development, including growth, vaccinations, feeding schedules, and more.
- Clinic queries and appointments: Mothers can seek guidance on clinic-related questions and conveniently book appointments online, streamlining their healthcare management.
- Medication query tool: The programme also features a medication tool that allows moms to research various medications to fine those that are safe and appropriate for both themselves, and their babies.
To activate the programme and unlock exclusive benefits, mothers are required to download the Dis-Chem APP and register the programme.
For more information about the registration process, please visit www.dischem.co.za.
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