Award Winning Kids Connection


Kids Connection was successfully launched in March 2006 by Wendy Beaufort for distribution to parents and teachers in the local Port Elizabeth market. The comprehensive directory for young families from newborn to 12 years, was born because, Wendy, a mom of three, understood the importance of having detailed information related to children that is aimed at assisting young families spend less time PLANNING and more time PLAYING.

“Whether you’re a working mother or not, we are all governed by time constraints and the entire Kids Connection concept assists parents to take quick informed decisions in a busy world,” says Wendy.

Shortly after the printed publication, the website was launched. The site, in an average month, receives more than 50,000 hits and has 15,000 unique visitors. Advertisers receive responses and orders from all over the world. A children’s furniture manufacturer based in Port Elizabeth has received orders from as far as London and Germany.

It is no surprise that Wendy won numerous awards with Kids Connection, including:

REGIONAL WINNER – Businesswomen’s Association Achievers Award Start-Up 2007

NATIONAL WINNER – Businesswomen’s Association Achievers Award Start-Up 2007


  • Shoprite Checkers SABC 2 Woman of the Year 2008
  • Shoprite Checkers Woman of the Year 2010
  • Africa SMME Award 2012

Ricochet Publishing bought Kids Connection from Wendy in March 2016 as it was a perfect complement to our stable of other publications. Ricochet Publishing also publishes Business Link, Home Food & Travel, Wedding & Function, RNEWS and Bargain Buys.

In 2017 Ricochet Publishing began franchising this highly successful business model and also added a monthly email newsletter.

If you are interested in owning a Kids Connection franchise please click here.