Kids Connection was successfully launched in March 2006 by Wendy Beaufort for distribution to parents and teachers in the local Port Elizabeth market. The comprehensive directory for young families from newborn to 12 years, was born because, Wendy, a mom of three, understood the importance of having detailed information related to children that is aimed at assisting young families spend less time PLANNING and more time PLAYING.

“Whether you’re a working mother or not, we are all governed by time constraints and the entire Kids Connection concept assists parents to take quick informed decisions in a busy world,” says Wendy.

Shortly after the printed publication, the website was launched. The site, in an average month, receives more than 50,000 hits and has 15,000 unique visitors. Advertisers receive responses and orders from all over the world. A children’s furniture manufacturer based in Port Elizabeth has received orders from as far as London and Germany.

It is no surprise that Wendy won numerous awards with Kids Connection including the Shoprite Checkers SABC2 Woman of the Year in 2008 and 2010.

Ricochet Publishing bought Kids Connection from Wendy in March 2016. Ricochet Publishing also publishes Business Link, Home Food & Travel, Wedding & Function, RNews and Bargain Buys.